Leadership brains. Motorsport heart.
Pit stops, power plays and a little bit of tyre smoke.
I’m Laura – leader, strategist, fixer, writer and F1 obsessive – and this is In The Pit Lane, where motorsport meets mindset.
Whether you’re deep in the weeds of people problems, figuring out how to lead when everything around you is on fire, or just shouting “box, box!” at your inbox… this is for you.
Grab a brew and pull up a seat next to the snacks. There’s space here for all of it.
🤷♀️ Why?
Most leadership content is either too dry, too shiny or too stuck in the 2010s.
And most F1 content? It’s brilliant but it doesn’t really show what’s happening behind the podium smiles and press release soundbites.
There’s a space between the official line and the fan forums… and that’s where I live.
Between race strategy and real life: translating the split-second stuff with Gilmore Girls energy and Ted Kravitz curiosity.
🛠️ What I Do
I slide into the bit between the headlines and the data.
Sometimes it’s leadership through an F1 lens.
Sometimes it’s a race weekend moment that says more about teamwork than any business book ever could.
And sometimes… it’s just a love letter to a driver giving a midfield car full main character energy.
Expect smart, human stories with a strategic edge told by someone who’s been watching since Alonso had a mullet and Minardi were still on the grid.
You’ll get perspective, a few raised-eyebrow moments and the kind of lines that make you nod, snort into your brew and scribble on a Post-it for later.
If you’ve ever wondered “What would Toto Wolff do?” you’re in the right place.
🏁 And If You’re A Brand, Team or Partner…
This isn’t just what I write about, it’s what I help others do.
If you’re looking for human-first storytelling, strategic comms or narrative support with a bit of grip, we should talk.
From editorial content to event storytelling, I help turn strategy into something people actually want to read and remember.
🏎️ Box, Box, Box!
Subscribe now for weekly emails because leadership shouldn’t be boring.
And neither should your inbox.
Laura Williams 